Social Media and Communication (Higher Certificate)

  • Convenient and appropriate avenue into business management studies
  • Develops skills to build a career in the communications industry

1 Year
NQF Level 5

About The Higher Certificate in Social Media and Communication

Social Media is becoming more and more relevant nowadays. People uses Social Media daily and this represents a vast audience that businesses can advertise to. It is important for businesses to make the most of this. Previously, marketing has been about reaching your audience and with the help of Social Media, marketing is now about your customers reaching you. It is also important to be able t o communicate your ideas in the most concise way to your audience. With social media platforms, businesses can monitor metrics that were hard to gauge before – reach, leads, and conversions, just to name a few. It is also possible to target your audience based on demographics, locations and age.

The Higher Certificate in Social Media and Communication from MANCOSA covers aspect of Social Media, Businesses, Marketing and Communication. Combined, these will help the learner to make the most of this new tool to increase marketing efficiencies and, potentially, increasing profit.

Who Should Attend

  • Aspiring individuals whose objective it is to seek employment in the corporate world or who need the grounding to do a BCom degree.
  • People with part-time or full-time employment who wish to advance their careers, but may not have formal post-school qualifications and only limited work experience.
  • People whose post-school qualifications are not in business management but have taken a position in the business world, and now realise that they want to further their career oppportunities in this employment sector.
  • Individuals who either work in or run small businesses and need information and skills so they can develop their ideas, and formulate strategies for the growth of this business.

Career Opportunities

Higher Certificate in Social Media and Communication

  • Social Media Officer
  • Social Media Advertiser
  • Social Media Marketer
  • Social Media Content Producer
  • Social Media Content Coordinator

Entry Requirements

2 A Levels at HSC

Assessments

Each module is delivered and assessed over a 5 week period successively. The assessment are conducted through 4 Knowledge Check Questions (4×5%), an assignment (20%) and a project (60%). To pass a module a final combined mark of 50% is required.

Programme Structure

Duration: 1 year

Modules

  • Fundamentals of Marketing
  • End User Computing
  • Introduction to Social Media
  • Business Communication
  • Social Media for Business
  • Introduction to Ethics

Learning Outcomes

Upon successful completion of the Higher Certificate in Social Media and Communication, the student should be have:
  • Understand the role of social media in the commerce industry
  • Work confidently within the social media sector
  • Understand the underlying theories and principles underpinning social media and communication
  • Engage with the appropriate theory around social media and communication
  • Possess knowledge literacy within the area of social media and communication
  • Assess problems in the social media industry and formulate solutions
  • Have an appreciation of the Triple Bottom Line when using social media tools in the business environment
  • Be able to engage in self-directed learning
  • Understand the basic areas of social media, communication and marketing

Student Support

The Higher Certificate in Social Media and Communication is delivered through supported distance learning. Workshops are held each semester to support students in their studies.

The guide includes:

  • Compulsory readings
  • Self-study activities
  • Tutorial Letters
  • Assessment Exercises

In addition, students have access to:

  • Online Journals
  • Past examination papers
  • Supplementary learning materials available

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

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