Marketing Management (BCom)

  • Prepares students for careers in the marketing field.
  • Responds to the needs of industry in Mauritius and Internationally

3 Years
NQF Level 7
360 credits
Full time & Supported distance learning

About The BCom Marketing Management

The Bachelor of Commerce in Marketing Management from MANCOSA is an undergraduate qualification that prepares students for professional marketing careers in industry, government and business departments. The programme combines theoretical knowledge with practical application that is relevant to marketing management and responsive the dynamic marketing environment.

The degree will provide graduates for careers in commerce, industry and government. The Bcom Marketing Management develops a conceptual understanding of marketing issues, theories and approaches to making a career in Marketing Management. A secondary purpose is to provide a convenient and appropriate avenue into marketing management studies and eventually gainful employment for students coming straight out of school.

Who Should Attend

  • School leavers who wish to pursue a career in Marketing Management.
  • Current marketers who wish to expand their marketing knowledge and explore new areas and strategies of marketing.
  • Business owners or entrepreneurs who wish to start marketing their SMME’s to a larger audience.

Career Opportunities

BCom Marketing Management

  • Marketing Manager
  • Marketing Consultant
  • Marketing Strategist

Entry Requirements

Either a Pass in 3 subjects at A level and 1 subject at Subsidiary level at HSC Or Pass in 2 subjects at A level and 2 subject at Subsidiary level at HSC Or Pass in 3 Subject at A level at the London General Certificate.

Assessments

The final assessment mark for each module consists of an assignment (50%) and a written examination (50%). Examinations are written at the end of each semester.

Programme Structure

Duration: 3 years

Year 1

Semester 1

  • Business Management 1A
  • Economics 1A
  • End User Computing
  • Business Mathematics

Semester 2

  • Business Management 1B
  • Economics 1B
  • Business Communication
  • Fundamentals of Financial Accounting

Year 2

Semester 1

  • Business Management 2A
  • Marketing 2A
  • Business Law
  • Management Accounting

Semester 2

  • Business Management 2B
  • Marketing 2B
  • Information Systems
  • Business Statistics

Year 3

Semester 1

  • Business Management 3A
  • Business Management 3B
  • Marketing 3A
  • Marketing 3B

Semester 2

  • Business Management 3C
  • Business Management 3D
  • Marketing 3C
  • Marketing 3D

Learning Outcomes

Upon successful completion of the BCom Marketing Management, the student should be able to:
  • Demonstrate and apply practical and theoretical knowledge of marketing management.
  • Execute marketing research projects.
  • Analyse consumer behaviour and consumer decision making.
  • Analyse, interpret, write and design the contents of mass media for marketing.
  • Demonstrate and integrate theoretical and practical knowledge of business strategic and marketing management principles.
  • Analyse the micro, market and macro environment of an enterprise as it applies to marketing.
  • Formulate and implement appropriate marketing strategies.
  • Implement marketing research and strategic marketing planning models.
  • Market products and services nationally and internationally.

Student Support

The BCom Marketing Management is delivered through supported distance learning. Workshops are held each semester to support students in their studies.

The guide includes:

  • Compulsory readings
  • Self-study activities
  • Tutorial Letters
  • Assessment Exercises

In addition, students have access to:

  • Online Journals
  • Past examination papers
  • Supplementary learning materials available

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

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