Marketing Management (BCom Honours)

  • Provides learners with advanced skills set
  • Enables graduates to work innovatively in a dynamic marketing environment

1 Year
NQF Level 8
120 credits
Supported distance learning

About BCom Honours Marketing Management

The Bachelor of Commerce Honours in Marketing Management from MANCOSA is a one-year postgraduate programme that provides in-depth knowledge in marketing management. Marketing management impacts on every aspect of a business, from product development and communications to events management and advertising.

The BCom Honours Marketing Management is aimed at providing advanced skills in marketing management which enables one to make informed decisions thereby ensuring that the organisation has a competitive advantage.

Who Should Attend

  • Graduates who have completed a related bachelor’s degree and wish to acquire advanced knowledge and skills in Marketing Management.
  • Those who are in employment and wish to enhance their career prospects in the field of Marketing Management.

Career Opportunities

BCom (Honours) Marketing Management

  • General Manager
  • Corporate Manager
  • Public service Manager
  • Marketing Manager
  • Sales Manager
  • Consultant

Entry Requirements

A Bachelor’s degree or equivalent NQF level 7 qualification

Assessments

The final assessment mark for each module consists of an assignment (50%) and a written examination (50%).
Examinations are written at the end of each semester.

Programme Structure

Duration: 1 year

Semester 1

  • Strategic Marketing Management
  • Services Marketing
  • Marketing Research
  • Research Methodology

Semester 2

  • International Marketing
  • Marketing Communications
  • Research Report (Compulsory)

Learning Outcomes

Upon successful completion of the BCom (Honours) Marketing Management, the student should be able to:
  • Understand and apply the strategic aspects of marketing and planning to ensure competitiveness in the market place.
  • Develop and implement marketing strategies and plans.
  • Undertake marketing research.
  • Apply models of buyer behaviour in order to evaluate their utility and impact on marketing strategy.
  • Apply and adapt marketing principles across a wide range of markets.
  • Develop and manage a brand.
  • Use different marketing channels to reach the target market.
  • Systematically plan and develop a product through its life cycle and implement measures to minimise risks of product failures and build brand equity.
  • Use electronic platforms to reach a global audience, thereby targeting new markets, retaining current business and developing brand identity.

Student Support

The BCom (Honours) Marketing Management is delivered through supported distance learning. Workshops are held each semester to support students in their studies.

The guide includes:

  • Compulsory readings
  • Self-study activities
  • Tutorial Letters
  • Assessment Exercises

In addition, students have access to:

  • Online Journals
  • Past examination papers
  • Supplementary learning materials available

Are you ready to take the next step?

Improve and develop your knowledge and competencies.

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